Global Brand Strategy

Expanding into new markets isn’t just about launching—it’s about creating real connections.

Success in a new market requires more than just a great product; it demands deep cultural understanding, strategic positioning, and market insights. Without knowing the cultural nuances, consumer behaviors, and industry landscape, even the best brands can struggle to gain traction.

We specialize in helping lifestyle brands and products successfully break into global markets by providing the insights, strategies, and connections needed to ensure your brand not only enters a new market but resonates deeply with local audiences and builds lasting brand love.

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Your Partner in Global Brand Expansion

At Visionary Branding Co., we’re passionate about helping lifestyle brands expand their reach and connect with new audiences in untapped markets. Founded by Mo Seetubtim, a global branding expert with over a decade of experience, our agency draws from a deep well of insights and a proven track record of building brands that resonate.

From living in bustling cities like Melbourne, Sydney, London, San Francisco, Los Angeles, New York, Toronto, Paris, and Bangkok, we’ve developed not only an intricate understanding of these markets but also strong connections with key changemakers—retail buyers, influencers, PR professionals, and media outlets.

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What We Bring to the Table

  • Insider Knowledge

    Decades of firsthand experience navigating marketing and retail landscapes in diverse global markets.

  • Powerful Connections

    Relationships with top influencers, thought leaders, media outlets, and retail decision-makers.

  • Proven Expertise

    A track record of successfully building and scaling brands in competitive markets.

Our Expertise

  • Consumer Insights

    We dive deep into understanding the motivations, preferences, and cultural nuances of your target audience in new markets. From lifestyle habits to purchasing behaviors, we ensure your brand connects authentically.

  • Market Knowledge & Strategy

    With firsthand experience living, working, and selling in markets like the US, UK, Australia, Canada, France, and Thailand, we offer unparalleled insights into the local marketing and retail landscapes. We know what resonates—and what doesn’t—in each region.

  • Retail Landscape Expertise

    Navigate the complexities of retail with confidence. We help position your brand in the right outlets and craft strategies to appeal to local buyers, leveraging our knowledge of their expectations and market dynamics.

  • Influencer & Media Connections

    Through years of experience building global brands, we’ve cultivated relationships with key influencers, PR professionals, and media outlets who can amplify your message and establish your credibility.

  • Branding & Positioning

    We align your brand with local cultural nuances to ensure your message resonates with your new audience while staying true to your core identity.

  • Marketing & Storytelling

    From crafting campaigns to refining messaging, we create marketing strategies that captivate your audience and inspire action, combining creativity with cultural relevance.

  • Manufacturing & Supply Chain Consulting

    We assist brands in establishing manufacturing operations in Thailand to capitalize on ASEAN free-trade agreements. Our services include navigating legal requirements, selecting optimal factory locations, and managing cross-border logistics to ensure a seamless expansion.

Why Choose Us?

We don’t just consult—we immerse. With firsthand experience living and working across the US, Australia, Europe, and Asia, we understand cultural nuances, consumer behavior, and retail landscapes that shape global success.

Whether you’re expanding your brand into new international markets, setting up manufacturing in Thailand to leverage ASEAN free-trade agreements, or navigating import, export, and cross-border sales, we provide tailored strategies that ensure a seamless transition.

Let’s work together to take your brand global—strategically, efficiently, and with lasting impact.

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